You might not have a PR strategy. But you have a PR presence, and it's live right now: your Google reviews. Before a customer ever calls your shop, books your service, or walks into your restaurant, they've already read what other people say about you. Around 81% of consumers check Google reviews before visiting a business, and 79% trust online reviews as much as a personal recommendation. Your review page is your press release, your testimonial wall, and your crisis response