One of the first questions I get from new clients is some version of "Do I really need to be on all of these?" Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, Nextdoor. It's exhausting just reading the list, let alone creating content for every one of them. My answer is always the same: you need two core platforms, and you need to keep showing up on the rest. That's the approach I use with every business I work with at DEV Communications. Below, I'll expla

Somewhere in the last two years, the way people search quietly changed. Instead of typing three words into Google and clicking through five blue links, more people are just asking a chatbot the question directly and taking the answer they're given. ChatGPT alone now serves roughly 900 million weekly users. Google itself is folding AI-generated answers directly into search results, with AI Overviews now appearing on roughly a quarter of all Google searches, according to a larg

AI tools are incredible. I use them. My clients use them. And I'm going to tell you to stop using one of them anyway. There's a specific type of AI-generated graphic that's taken over social media feeds right now. You've seen it. Ornate. Polished. Almost too beautiful. It looks like a luxury event invitation crossed with a magazine spread, and it took someone about 45 seconds to generate. The problem isn't that it's pretty. The problem is that I've seen the exact same design

Your PR presence is your Google reviews.